All About Advertising and Promotions

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC.
Before you learn more about advertising, you should get a basic impression of what advertising is. See What's "Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?". Advertising is specifically part of the "outbound" marketing activities, or activities geared to communicate out to the market, for example, advertising, promotions and public relations. ("Inbound" marketing activities are geared to communicate in from the market, and includes, for example, market research to learn about customers needs and wants.) Now quickly scan the list of subtopics and their order on this page to understand even more about Advertising. Then scan the subtopics and their order in the topic Marketing, to better understand the relationship between advertising and marketing.