Wednesday, June 20, 2012

Digital Marketing and Business Articles

Online Business Development
We Provide Website Development and Digital Marketing Services for SME's

Why Digital Business UK ?

For many, if not most small business owners, entrepreneurs and marketers Website Development and Digital Marketing is a conundrum which soaks up a great deal of time and money, often with little or no financial return.
Some do this…
We don’t have much money so we’ll build our own website and jump on the Digital Marketing bandwagon to keep up with and hopefully beat our competitors to the orders. We’ll also build our social networks with a view to connect to even more prospects.
And some do this…
We don’t have much money but;
We know nothing about Website Development or Digital Marketing so we’ll hire a web developer to build the website and help with digital marketing strategy so that we don’t waste our precious time and money.
What will you do? Many people do-it-themselves because they don’t have a big budget for Website Development and Digital Marketing and some do-it-themselves because they think it’s easy, so, they’ll give it a go, thinking that they can start on a shoe-string budget and upgrade when they can afford it.

Website Development ain’t cheap,
but it doesn’t have to be expensive.

If you are going to do-it-yourself then we can’t be much help to you, but if you only have a small budget and need to have a high quality professional website then you are in the right place. We can help you start on a small budget.
Website Development…
This website is our business starter website and as you can see it is professionally presented and could easily be an ambassador for any organisation. Best of all it is built on a scalable platform which means if you want to go bespoke later, you can.
Business Starter Website…
* User Content Management System
* Looks great even in this basic form
* smart-phone responsive built-in
* Includes website pages and blog
* Social integration complaint
* Advanced SEO built-in from go
* All you have to supply is the copy

Basic Website Development and Design

OK, so this website as you see it, is our “Business Starter Website” everything you see on this website is included. What you see is what you get, you only need to supply us with website copy and any images you would like to use.
If you have been searching for a high-quality, state-of-the-art, search-engine-optimised, social media-ready website at a very low cost then we are pleased to inform you that your journey has ended… When shall we start?

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Many other UK Website Design Companies would grade this website as advanced and charge accordingly. We are on your side, we want to help you grow. Get in touch and we’ll get you started.
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Tuesday, June 19, 2012

Digital Marketing


Digital Marketing

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Popular Articles About Digital Marketing
NEWS

PepsiCo adopts innovative ways for digital marketing in India

February 23, 2012 | PTI
GURGAON: Learning from mistakes made globally in digital marketing, food and beverage major PepsiCo is adopting innovative methods in India to tap the potential of social media for building brand equity and increase sales. "India is a unique place and market. There have been a lot of mistakes made around the world in terms of digital marketing. India does not have to make the same mistakes," PepsiCo Beverages (Global Head Digital) Shiv Singh told PTI at the...
Digital Marketing Articles By Date
NEWS

Adobe Systems appoints three new board members

May 15, 2012 | Reuters
Adobe Systems Inc, maker of Photoshop and Acrobat software , has appointed three new members from technology and media companies to its board of directors. The company said on Monday that it added Cisco Systems Inc chief financial officer Frank Calderoni, Comcast Venture's managing director, Amy Banse, and Laura Desmond, global head of the Starcom MediaVest Group, to the board. That raises the number of board members to 12 from 9, the company said. "Amy Banse, Frank...
NEWS

Digital marketing is going to be the next big thing: Shantanu Narayen, CEO, Adobe Systems

March 13, 2012 | Shelley Singh , ET Bureau
Adobe Systems , the world's largest maker of graphic design software, has been adding capabilities for online marketing even as its core market undergoes a social media centric, web shift. In January Adobe acquired Efficient Frontier , a California-based company that lets advertisers place ads on Facebook , buy keywords on Google and purchase display ads on the web. This ties up with its previous purchases of Omniture,...
NEWS

Companies hiring under 40: Young executives hit it off with GenNext

June 10, 2011 | Shreya Biswas , ET Bureau
NEW DELHI: If you are selling to the young, it's better to get people who are young themselves, to do it. Debatable as this may sound, a host of companies who target youngsters for their sales and services, have actually operationalised this idea. Microsoft, McDonald's, Citibank, music network Channel V and restaurant chain Hard Rock Café have hired some of the youngest executives as their marketing heads. Channel V's Nipa Ashram,...
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GSK Healthcare aims at double-digit market share in oral care

May 14, 2012 | IANS
KOLKATA: GlaxoSmithKline Consumer Healthcare (GSKCH), which re-entered the Indian toothpaste market last year launching Sensodyne, hopes to increase its share to double-digits from the current 2 percent, a top company official said Monday. "We are very happy with the response Sensodyne has received for the past two years. It is growing at a very fast rate almost doubling business every year, if not more. And our focus is to make it a big brand and we hope to increase...
NEWS

Ybrant buys 3 of Experian's US-based firms for $175 mn

May 11, 2012 | ET Bureau
HYDERABAD: Indian digital marketing and advertising firm Ybrant Digital has announced acquiring three US-based firms belonging to the UK-based company Experian for $175 million, making it its largest ever acquisition. Ybrant has a track record of eight acquisitions including the search engine firm Lycos for $36 million. The three firms being bought now include PriceGrabber into online comparison shopping, LowerMyBills into personal finance and ...
NEWS

Ybrant Digital is now one of Facebook's API partners

August 8, 2011 | PTI
HYDERABAD: Ybrant Digital, a city-based digital marketing company, today said it has been officially chosen as one of Facebook's Marketing API (application program interface) partners. An exclusive list of worldwide partners, including Ybrant Digital, was selected to integrate the Facebook Marketing API, in order to help advertisers scale their Facebook presence. Official marketing partners can develop proprietary third party tools that offer advanced...
NEWS

The five commandments of digital marketing

October 6, 2010 | Ravi Balakrishnan , ET Bureau
The marketing communications industry world-wide can almost never be accused of jumping the gun. Marketers tend to err on the side of caution, waiting for a more adventurous competitor to make a move, sticking with what they know. Except in the digital space, such caution could have potentially terminal results. It's a medium that's left brand, and agency playing catch up, even before a particular aspect of the business has been 'mastered', there's something new and complicated waiting in the...
NEWS

Digital marketing knocks at your doors

January 7, 2004 | The Rishad Tobaccowala interview/Shamni Pandey , TNN
In case the advertising fraternity wants to match scores with the IT industry about exporting talent, then it could easily do so, with help of people such as Rishad Tobaccowala, President, Starcom MediaVest Group IP . He was picked by Time magazine as one of the world's top five marketing innovators. Under his direction, SMG, one of the largest digital communications agencies has grown 500 per cent. Recently, Tobaccowala initiated the launch of two new, innovative...
NEWS

Microsoft buys digital marketer for 6 bn dlr

May 18, 2007
NEW YORK: The world's largest software maker Microsoft said on Friday it was taking over aQuantive, a global digital marketing company, for $6 billion. The software giant said in a statement that it hopes the deal will enable it to expand its presence in the growing world of online advertising from which rivals such as Google already reap rich revenues. Microsoft said it had agreed to buy Seattle, Washington-based,...
NEWS

Nokia mulls digital marketing initiatives for N Series

January 7, 2010 | Writankar Mukherjee , ET Bureau
KOLKATA: Nokia India plans to focus on digital marketing initiatives in a big way for its top-end handsets like multimedia 'N Series' devices, business 'E Series' phones and 'XpressMusic' handsets. The world's largest cellphone vendor is also evaluating plans to sell handsets on the internet in India. The latest strategies have been drawn up after Nokia tasted huge success with some of its recent online marketing campaign in India for models like N97, the Nokia Music Store...
NEWS

Ybrant Digital plans to buy $283 million business from Experian

May 10, 2012 | Amit Bapna , ET Bureau
Digital world seems to be getting increasingly active. The Indian company Ybrant Digital has announced its plans to buy $283 million (Rs 1500 crores) business from Experian. This would include buying the US Company's 3 brands - PriceGrabber the price comparison shopping business, LowerMyBills the one-stop destination that offers savings through relationships with more than 500 service providers, and ClassesUSA.com the leading online higher-education portal. ...
NEWS

Jubilant FoodWorks opens Dunkin' Donuts first store in India

May 9, 2012 | ET Bureau & Agencies
NEW DELHI: Jubilant FoodWorks, the Indian distributor of Domino's Pizza, on Tuesday opened American doughnut brand Dunkin' Donuts first store in India, and plans to invest around Rs 12 crore to roll out 10 stores this fiscal. "There will be a mix of flagship stores, stores in malls and kiosks," said Jubilant FoodWorks Limited (JFL) CEO Ajay Kaul during the opening of first store at Connaught Place in New Delhi, adding that the restaurants...

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Monday, June 18, 2012

Digital Marketing and Business


Harvard Business Review

The Harvard Business Review has one goal: to be the source of the best new ideas for people creating, leading, and transforming business. Since its founding in 1922, H BR has had a proud tradition as the world's preeminent management magazine, publishing cutting-edge, authoritative thinking on the key issues facing executives.
H BR  's articles cover a wide range of topics that are relevant to different industries, management functions, and geographic locations. They focus on such areas as leadership, organizational change, negotiation, strategy, operations, marketing, finance, and managing people. While the topics may vary, all HBR articles share certain characteristics. They are written for senior managers by experts whose authority comes from careful analysis, study, and experience. The ideas presented in these articles can be translated into action and have been tested in the real world of business. Proposals for articles demonstrating fresh thinking that advances previous knowledge whose practical application has been thought through in clear, jargon-free language are those most likely to meet our readers' needs. When evaluating an idea, our editors often look for two things first what they call the aha! How compelling is the insight? and the so what ?How much does this idea benefit managers in practice?
The best way to inquire about HBR 's potential interest in a topic is to prepare a proposal. It can be submitted by mail or electronically and should answer the following questions:
1.                    What is the central message of the article you propose to write (the "aha")? What is important, useful, new, or counter-intuitive about your idea? Why do managers need to know about it?
2.                    How can your idea be applied in business today (the "so what")?
3.                    For which kinds of companies would the idea NOT work well? For which kinds of companies would it work especially well? Why?
4.                    What research have you conducted to support the argument in your article?
5.                    On what previous work (either of your own or of others) does this idea build?
6.                    What is the source of your authority? What academic, professional, or personal experience will you draw on?
It need not be long and it certainly need not be written in question-and-answer format. The important point is to cover the topics the questions raise.
Then please write a two-to-three page (500-750 word) narrative outline laying out the structure of your article and describing each important point in a separate paragraph. Give us a sense not just of the ground you will cover but of how the logic will flow. Please illustrate your points with real-world examples or provide one extended, detailed example.
Some of the questions we will ask ourselves when evaluating your proposals are:
1.                    Is this idea new? If not, does it offer a new and useful perspective on an existing idea?
2.                    What is it based on? What are its antecedents?
3.                    Did it persuade me?
4.                    Did I find it interesting? Would HBR readers find it interesting?
5.                    Does it address an issue that matters to managers?
6.                    Could it be put into practice?
7.                    Is the author trying to sell the reader something? To use the insights in the article, would the reader need to consult the author?
8.                    Are there good illustrations? Have I seen the same company examples used to illustrate a multitude of other models, theses, or points of view?
9.                    Where are the holes in the thinking?
Each issue of HBR contains both feature articles and departments:
Each feature is an in-depth, rigorous presentation of a significant advance in management thinking and its application in the real world of business. These articles help business leaders establish an intellectual agenda for discussion - and change - within their companies.
Each issue also has a spotlight section which includes feature articles on a particular topic.
Idea Watch is the opening section of the magazine that focuses on new ideas and research in progress. It is largely data driven and highly visual. The section leads with a timely piece, about 1,000 words with accompanying visuals, that represents a thought-provoking, often surprising new idea in business. Shorter pieces, about 200 to 600 words with accompanying data visuals follow. Each month we’ll also ask a researcher to “Defend Your Research” for research that includes surprising, sometimes counter-intuitive findings. Each month also features a two-page information graphic called “Vision Statement” which presents an immer sive, visual representation of business and management data and ideas.
The Big Idea features one article on a profound, up-and-coming idea which could have groundbreaking repercussions in the world of business.
The Globe features one article in every issue on - and, usually, from - countries outside the US. These articles are either macro or micro-focused, but they will all be of practical relevance to senior executives the world over.
How I Did It is a first-person account by a CEO of the inside story of a tipping point moment or decision for his or her company. The goal of How I Did It is not a rose-colored view of a past glory, but rather a peer forum for CEOs to share experiences learned the hard way.
The HBR Case Study is a fictional account of a business dilemma with advice from several experts suggesting how to solve that dilemma.
Managing Yourself explores new ideas about the personal development of managers and leaders.
Life’s Work is a short interview with an extraordinary figure from the worlds of art, science, sport, and politics about his or her career, focusing on decisions, challenges, and experiences that resonate for business leaders.
A word on attributions: HBR has its roots in the world of academic journals, where detailed citations are de rigueur. HBR articles should be similarly punctilious about giving credit to all direct quotations, paraphrased statements, and borrowed ideas. To improve the flow of the prose, we prefer to incorporate attributions into the text whenever we can. In the meantime, please be sure we understand exactly which ideas, and what language, are yours and which ones are drawn from someone else. We would rather see source notes than not, for example. Then, if your submission is accepted for publication, we will work with you to determine which sources need to be cited and in what way.
In addition, please tell us about any financial relationship you may have with companies cited in the proposed article. We need to know if you have a consulting relationship, for example, or if you serve on a board of directors.
Nearly all HBR articles undergo extensive editing and rewriting, and HBR typically holds copyright on the finished product. Authors continue to own the underlying ideas in the article.
Please e-mail your proposal to hbr_editorial@hbr.org or mail it to Christine Jack, Harvard Business Review, 60 Harvard Way, Boston, MA 02163.
If you think your idea is better suited for a blog post, please forward a brief proposal or 500-800 word draft to Meghan Ennes at mennes (at) hbr (dot) org.
HBR deeply appreciates the time and energy required to prepare a proposal for our publication, and we are grateful to you for that investment. We are always looking for new sources of solid, useful ideas that can improve the practice of management. Because of the volume of submissions we receive, we are not able to respond substantively to every one, but we do read them all closely, and we will do our best to respond within six to eight weeks. We thank you again for your interest.
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Saturday, June 9, 2012

Different Types of Shoes

Women's High Heels

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High heels are worn by women all over the world and its not uncommon for most women to have multiple pairs of high heels on their shoe rack at any given moment. Although you can find shoes with heels for both men and women, they are typically sold and marketed towards the fairer sex.
Heels come in different designs, styles, colors and materials, making the task of choosing a pair a difficult one. Basic colors such as black and white can be worn with most clothes and because of this, these colors are popular. Neutral shades such as tan, beige and cream are also very versatile and can be matched with a lot of outfits as well. As such, these colors are gaining favor with many women the world over.
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Home > Style & Beauty > Shoes

The negative effects of high heels on the body

4 of 5

by Lisa Fillers
  • Writing Level StarWriting Level StarWriting Level StarWriting Level StarWriting Level Star

Created on: October 05, 2007   Last Updated: June 29, 2009
High heel shoes used in moderation, and with some common sense, are not bad for the wearer. However, high heels do cause health problems when worn daily and in situations where the wearer is on their feet for hours or a large portion of their working day. Women love the way they make their legs look when they wear high heels, as do the men in our lives. Women feel sexier and more confindent when dressed in high heels. Some love the attentive looks received from others. They love the extra height the heels give them as it makes it appear they weigh less than they actually do. Vanity about our appearance, though, can come with a hefty price tag on our health.
High heel shoes not only put more pressure on the feet causing calluses, corns and bunions, but they pitch the body forward in an unnatural position when in a standing or walking position. This can be the underlying cause of infertility. Yet when a couple is having difficulty in conceiving, the fact that the wife is wearing high heels to work every day is seldom thought of.
High heels can also cause back pain and muscle strain from the constant pitching forward of the body. Often the real cause of the pain or muscle strain is overlooked and blamed on lifting something too heavy or bending over in the wrong manner.
High heel shoes can boost the wearer's self confidence in how they look. They can certainly add to the overall look of your attire. However, you need to try to vary your wardrobe in order to avoid daily use of high heel shoes. This is especially true if your job duties cause you to be on your feet a lot during the day. Do you mainly work at a desk all day and only occasionally get up? Are you constantly getting up to do filing and other duties which put you on your feet more than you realize? I have seen many store clerks wearing high heel shoes and their job duties require them to stand most of their work day. While they may look very attractive while on duty, they are most likely setting themselves up for several health problems.
Anyone who has had, or now have, corns, bunions, or calluses on their feet will tell you that once that problem starts it is nearly impossible to get rid of. It often results in a recurring problem for the rest of your life. It is far better to wear sensible shoes to work and use high heel shoes in moderation than to begin a lifelong problem that could have been avoided.

What Your Shoes Represent About You   by Sabiha Choudhury

in Shopping / Fashion Style    (submitted 2012-03-19)

When choosing an outfit, including the shoes to go with the outfit, we are sub-consciously revealing something about our personalities. Different shoes represent different sides of us, much the same way different outfits do.
Here, I've collated a list of the most usual types of shoes women tend to wear, and come up with a light-hearted psycho-analytical theory of what they represent about the wearer.
Shoes are a creative expression of the wearer, and consequently, there can be more than one interpretation of each style.
1. School-Girl Shoes
Most often worn at work by office workers or those on their feet all day. They have a low-medium heel, have at least one strap with a buckle going across the foot, and almost always black in colour, though can also be grey or brown. Also worn as general shoes when shopping etc.
Fashion Level: Low-Medium. These shoes are not considered fashionable or unfashionable.
What They Represent About The Wearer: The comfort of these shoes represents the wearer's vulnerable side (whether that be physical or emotional vulnerability), the same way a comfort blanket comforts a child. However, the fact that they are not a fashion choice is indicative of the wearer's confidence. She feels no pressure to conform to social ideals. This wearer is a vulnerable, yet confident woman.
2. Medium Or High Heel With Straps
These are usually worn at parties or on a night out. The heels, as well as being medium to high, will also be quite thin. This can impair the balance, hence the restriction in mobility. The level of foot exposure makes them unsuitable for the office, and the thin, high heels are impractical for day-to-day wear.
Fashion Level: High. Usually worn to impress the observer(s).
What They Represent About The Wearer: This can be a little uncomfortable to wear, depending on heel, the straps, and any decorations. The discomfort of these shoes represents the wearer's patience in achieving a specific objective. The high heels slow her mobility, therefore a sign of submission. They also make her attractive, not just the feet, but the overall look. This shows the wearer is vulnerable enough to want to feel the need to impress, willing to conform to social ideals in order to achieve this objective, and yet confident enough to put herself in the spotlight this way. This wearer is vulnerable, patient, and moderately confident.
3. Below-Knee Boots
Though these are a necessity in winter, I'm talking about those who wear boots regularly regardless of weather conditions. Due to their coverage of the entire foot area, the wearer can walk across puddles, mud, or dirt without necessarily realising, so unsuitable for indoor wear, including the office.
They cover the entire foot, and can be anything from ankle length to above-the-knee. The above-the-knee versions are a fashion statement in themselves, so I'm going to omit them from my analysis here. I'll focus on the ankle-length to below-the-knee styles.
Fashion Level: Medium-High, depending on style and whatever's in season.
What They Represent About The Wearer: Boots are not necessarily the most fashionable items, so the wearer is confident enough to not feel the need to bow to pressure to conform. They cover the entire foot and part of the leg, so the wearer would be a guarded person, conscious of exposing herself. The feet, ankles, and part of the leg would be supported, therefore even the high-heeled versions would be easier to walk in than in more open shoes. This shows the wearer, even if she is fashion aware, values her mobility. She is guarded, confident, and on the go.
4. Trainers
Now available in fashionable versions, so one need not look like a gymaholic. They are probably the most practical shoes on the market, available for men and women, in value-for-money styles to the more sophisticated styles that are designed to impress. Many people, especially women, have a pair in the car as they are so easy to drive in compared to their regular shoes. Ease of clutch control, so no need to risk a speeding fine in fancy shoes. Just change into these in the car, and then change back when you arrive at your destination. And if you are caught speeding it won't be because of your shoes.
Also, ideal for day-to-day wear. Some are designed like shoes so you can wear them to the office too.
Fashion Level: Medium to high, depending on style.
What They Represent About The Wearer: Trainers represent total comfort, do not always conform to fashion ideals, and most of all, they represent mobility. So the wear values her independence, is confident enough to not feel the need to conform to ideals of beauty, and is probably always on the go too, much like the boot wearer. She is a fairly carefree character.

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