Digital Marketing
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Popular Articles About Digital Marketing
NEWS
PepsiCo adopts innovative ways for digital marketing in India
February
23, 2012 |
GURGAON: Learning from mistakes made globally in digital
marketing, food and beverage major PepsiCo is adopting innovative methods in
India to tap the potential of social media for building brand equity and
increase sales. "India
is a unique place and market. There have been a lot of mistakes made around the
world in terms of digital marketing. India
does not have to make the same mistakes," PepsiCo Beverages (Global Head
Digital) Shiv Singh told PTI at the...
Digital Marketing Articles By Date
NEWS
Adobe Systems appoints three new board members
May
15, 2012 |
Adobe Systems Inc, maker of Photoshop and Acrobat software ,
has appointed three new members from technology and media companies to its
board of directors. The company said on Monday that it added Cisco Systems Inc
chief financial officer Frank Calderoni, Comcast Venture's managing director,
Amy Banse, and Laura Desmond, global head of the Starcom MediaVest Group, to
the board. That raises the number of board members to 12 from 9, the company
said. "Amy Banse, Frank...
NEWS
Digital marketing is going to be the next big thing: Shantanu Narayen, CEO, Adobe Systems
March
13, 2012 |
Adobe Systems , the world's largest maker of graphic design
software, has been adding capabilities for online marketing even as its core
market undergoes a social media centric, web shift. In January Adobe acquired
Efficient Frontier , a California-based company that lets advertisers place ads
on Facebook , buy keywords on Google and purchase display ads on the web. This
ties up with its previous purchases of Omniture,...
NEWS
Companies hiring under 40: Young executives hit it off with GenNext
June
10, 2011 |
NEW DELHI: If
you are selling to the young, it's better to get people who are young
themselves, to do it. Debatable as this may sound, a host of companies who
target youngsters for their sales and services, have actually operationalised
this idea. Microsoft, McDonald's, Citibank, music network Channel V and restaurant
chain Hard Rock Café have hired some of the youngest executives as their
marketing heads. Channel V's Nipa Ashram,...
NEWS
GSK Healthcare aims at double-digit market share in oral care
May
14, 2012 |
KOLKATA: GlaxoSmithKline Consumer Healthcare (GSKCH), which
re-entered the Indian toothpaste market last year launching Sensodyne, hopes to
increase its share to double-digits from the current 2 percent, a top company
official said Monday. "We are very happy with the response Sensodyne has
received for the past two years. It is growing at a very fast rate almost
doubling business every year, if not more. And our focus is to make it a big
brand and we hope to increase...
NEWS
Ybrant buys 3 of Experian's US-based firms for $175 mn
May
11, 2012 |
HYDERABAD: Indian digital marketing and advertising firm
Ybrant Digital has announced acquiring three US-based firms belonging to the
UK-based company Experian for $175 million, making it its largest ever
acquisition. Ybrant has a track record of eight acquisitions including the
search engine firm Lycos for $36 million. The three firms being bought now include
PriceGrabber into online comparison shopping, LowerMyBills into personal
finance and ...
NEWS
Ybrant Digital is now one of Facebook's API partners
August
8, 2011 |
HYDERABAD:
Ybrant Digital, a city-based digital marketing company, today said it has been
officially chosen as one of Facebook's Marketing API (application program
interface) partners. An exclusive list of worldwide partners, including Ybrant
Digital, was selected to integrate the Facebook Marketing API, in order to help
advertisers scale their Facebook presence. Official marketing partners can
develop proprietary third party tools that offer advanced...
NEWS
The five commandments of digital marketing
October
6, 2010 |
The marketing communications industry world-wide can almost
never be accused of jumping the gun. Marketers tend to err on the side of
caution, waiting for a more adventurous competitor to make a move, sticking
with what they know. Except in the digital space, such caution could have
potentially terminal results. It's a medium that's left brand, and agency
playing catch up, even before a particular aspect of the business has been
'mastered', there's something new and complicated waiting in the...
NEWS
Digital marketing knocks at your doors
January
7, 2004 |
In case the advertising fraternity wants to match scores
with the IT industry about exporting talent, then it could easily do so, with
help of people such as Rishad Tobaccowala, President, Starcom MediaVest Group
IP . He was picked by Time magazine as one of the world's top five marketing
innovators. Under his direction, SMG, one of the largest digital communications
agencies has grown 500 per cent. Recently, Tobaccowala initiated the launch of
two new, innovative...
NEWS
Microsoft buys digital marketer for 6 bn dlr
May
18, 2007
NEW YORK: The
world's largest software maker Microsoft said on Friday it was taking over
aQuantive, a global digital marketing company, for $6 billion. The software
giant said in a statement that it hopes the deal will enable it to expand its
presence in the growing world of online advertising from which rivals such as
Google already reap rich revenues. Microsoft said it had agreed to buy Seattle,
Washington-based,...
NEWS
Nokia mulls digital marketing initiatives for N Series
January
7, 2010 |
KOLKATA: Nokia India
plans to focus on digital marketing initiatives in a big way for its top-end
handsets like multimedia 'N Series' devices, business 'E Series' phones and
'XpressMusic' handsets. The world's largest cellphone vendor is also evaluating
plans to sell handsets on the internet in India.
The latest strategies have been drawn up after Nokia tasted huge success with
some of its recent online marketing campaign in India
for models like N97, the Nokia Music Store...
NEWS
Ybrant Digital plans to buy $283 million business from Experian
May
10, 2012 |
Digital world seems to be getting increasingly active. The
Indian company Ybrant Digital has announced its plans to buy $283 million (Rs
1500 crores) business from Experian. This would include buying the US Company's
3 brands - PriceGrabber the price comparison shopping business, LowerMyBills
the one-stop destination that offers savings through relationships with more
than 500 service providers, and ClassesUSA.com the leading online higher-education
portal. ...
NEWS
Jubilant FoodWorks opens Dunkin' Donuts first store in India
May
9, 2012 |
NEW DELHI:
Jubilant FoodWorks, the Indian distributor of Domino's Pizza, on Tuesday opened
American doughnut brand Dunkin' Donuts first store in India,
and plans to invest around Rs 12 crore to roll out 10 stores this fiscal.
"There will be a mix of flagship stores, stores in malls and kiosks,"
said Jubilant FoodWorks Limited (JFL) CEO Ajay Kaul during the opening of first
store at Connaught Place in
New Delhi, adding that the
restaurants...
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