The Etsy Seller Handbook: All Our How-To’s About TUTORIALS
Sellers! Want to get the most out of Etsy? Make sure you’ve signed up for the Etsy Success newsletter, join us over on the Etsy Success Team, and check out upcoming live workshops. Below you’ll find a handy index of our most useful how-to’s about selling on Etsy. We’re calling it the Seller Handbook, and we first posted it on the blog in September of 2007. We continue to add new how-to’s for sellers to this index and bump up the post when we do. In this way it’s a living document. You can also click on the Seller Handbook icon under “Other Editions” in the blog’s sidebar for a chronological list of all our published how-to’s related to selling.
Your Shop 101: How-To’s for Getting Started on Etsy
Please also see: Setting Up Shop Help Guide, Selling Dos and Donts, Listing an Item Help Guide
- The Four Keys to Success for New Sellers
- The Quick-Start Guide to Selling on Etsy
- The Etsy Seller Basics: Get a Jumpstart on a Stellar Shop
- Shop Makeover Series: What’s in a Name?
- Tips and Tricks for Writing an Engaging Profile
- Critique Your Shop
- …all newbie-centric blog posts in the Seller Handbook.
- How to Get Found in Search
- Etsy Success: Make Your Shop More Relevant
- Putting Your Shop on Top: Etsy’s Most Relevant Search
- Etsy Success : Shop Stat Insights
- Shop Makeover Series: Titles, Descriptions and Tags
- Tag-o-rama with Descriptive Keywords
- Guidelines & Tips: Brainstorming Key Words for Tags and Titles
- 5 Tips for Item Descriptions
- Etsy Help’s Guide to SEO
- Link It Up
- Google PageRank Tips For Your Etsy Shop
- …all tagging, titling, descriptions & SEO tips in the Seller Handbook.
- Monthy Tips from Etsy’s Merchandising Team
- How to Create a Cohesive Shop
- Video: Building Your Brand
- Label Maker: Don’t Orphan Your Micro-Brand
- Launching a Product Line
- Creating Labels and Hang-Tags
- Merchandising for the Holidays
- Stretch Your Boundaries
- What’s Your Point of Difference?
- Creating a Brand Identity for Your Shop
- Fearless Creativity
- Pikaland’s 9 Tips to Be More Creative
- Broaden Your Target Audience with Tiered Product Lines
- Word on the Street: Crowdsourcing and Your Etsy Business
- …all product development & branding posts in the Seller Handbook.
- Video: Product Photography for Beginners
- Video: How to Take Photos Using Models
- Etsy Success Photography Workshop
- Video: Photographing your items
- Photography Tips With heidiadnum
- Etsy’s Guide to Photography
- Before and After With Etsy’s Old Timers & Full-Timers
- Give Props: How to Style Your Photos
- How-To: Brighten Your Photos with Paperama
- Shop Makeover Series: Feature Friendly Photos
- Shop Makeover Series: Makeover Your Listings with Color
- Shop Makeover Series: Photogenic Collaborations
- Staying Sharp: Achieving Clarity and Crispness in Your Photos
- …all photography posts in the Seller Handbook.
- Seller How-To: Fostering Repeat Business
- How to Offer Gift Certificates in Your Etsy Shop
- Customer Care Tip: Privacy and Custom Orders
- Etsy’s Guide to Custom Work
- Service Tips for Sellers Series
- Service Tips for Sellers: Communication
- Service Tips for Sellers: Packaging and Shipping
- Service Tips for Sellers: Promoting Repeat Business
- Service Tips for Sellers: Creating Policies That Work
- Service Tips for Sellers: Everyone Isn’t Your Sweet Aunt Kate
- Service Tips for Sellers: Top 10 Customer Service Strategies
- Service Tips for Sellers: Building Bridges
- Service Tips for Sellers: What We Can Learn from Great Service Companies
- …all customer service posts in the Seller Handbook.
- Seller How-To: Shipping
- Etsy Holiday How-To #1: Packaging
- Etsy Holiday How-To #2: Branding your Shipping Materials
- Etsy Holiday How-To #5: Shipping
- Fabulous Packaging and Wrapping With Rikrak
- Pretty as a Package
- Service Tips for Sellers: Packaging and Shipping
- Shipping How-To: Custom Forms, Duties and Taxes
- Your Shop 101: Getting It There In Time
- Seller How-To: Packaging Ideas
- Etsy Success: Shipping Strategies for Vintage Sellers
- …all posts about shipping & packaging in the Seller Handbook.
- The Art of Pricing: Understanding Your Costs
- The Art of Pricing: Staying Competitive
- The Art of Pricing: Price, You Get What You Pay For
- The Art of Pricing: Theories in Discounting
- The Art of Pricing: Bundle Up on Your Way to Higher Sales
- The Art of Pricing: Tiered Pricing
- The Art of Pricing: Three Helpful Pricing Exercises
- Reevaluating Your Prices
- …all pricing posts in the Seller Handbook.
- Etsy Success : Shop Stat Insights
- Insights from Work-At-Home Moms to Boost Your Productivity
- Organizing for the Holidays (and Beyond)
- Studio Envy: Tips From Our Community’s Inspiring Spaces
- Finances & Planning
- Taxes
- The PayPal 1099-K: Don’t Fear It
- Doing Taxes When You Haven’t Been Keeping Records
- Don’t Miss Out: Often Missed Tax Deductions for Sellers
- Tax Time Considerations for the Independent
- Tax Tips: Everything You Need to Know About Sales Tax
- Tax Tips: The Cost of Goods Sold
- Tax Tips: Wrapping Your Head Around Quarterly Estimated Taxes
- Top 10 Tax Time Tips from Outright
- The Art of Pricing: Preparing for Wholesaling
- Build Your Wholesale Business With Trade Magazines
- Holiday How-To: Wholesale on Etsy
- Thistle & Clover’s Tips for Designers: Approaching Boutiques
- Three Tips for Using Wholesale or Trade Shows to Boost Your Biz
- Ins and Outs of Consignment
- Gallery Go-getter Series (Fine Art & Studio Craft)
- Confronting Your Fears, Artfully
- …all other wholesaling posts in the Seller Handbook.
- …all other gallery posts in the Seller Handbook.
- …all other small business posts in the Seller Handbook.
- How-To Distinguish Yourself from the Mass Market
- Dispatches from B-School: Marketing Communications
- Holiday Season Marketing: How to Engage Your Buyers
- How-To Make a Great Treasury List
- How-To: Sell Local
- I Heart Marketing My Etsy Shop and You Will, Too!
- Monthy Tips from Etsy’s Merchandising Team
- Promoting Your Etsy Shop: Contest Alternatives
- Online Marketing Tips
- Marketing on a Shoestring Round-up
- …all other promoting and marketing posts in the Seller Handbook.
- Press
- Etsy’s Guide to Twitter
- Etsy’s Guide to Facebook
- Top 5 Twitter Tips for Stress-Free Tweeting
- Etsy’s Guide to Blogging
- Creating a Facebook Fan Page
- Seller How-To: Plug in the My Etsy Facebook Application
- Handmade Comments: How Not to Spam While Being Active Online
- How to Effectively Use Social Media to Market Your Business
- …all other social networking, blogging & video posts in the Seller Handbook.
- Craft Show Applications Unraveled
- Craft Show Display Tips & Must-Haves
- Cross-country Craft Fair: Lessons Learned
- How-To Network Offline: Increase Online Sales in Five Easy Steps
- Penny-wise Product Pushing: Do a Craft Show without Breaking the Bank
- Rocking Holiday Craft Shows
- Seller How-to: Craft Fair Tips
- …all other craft show and event posts in the Seller Handbook.
- Etsy’s Guide to Selling From Europe: Part 1
- Etsy’s Guide to Selling From Europe: Part 2
- …all articles about Etsy International in the Seller Handbook.
- …all posts about vintage in the Seller Handbook.
- Big Brand Copycats
- Fan Art and Fair Use: One Truth and Five Myths
- Selling Your Edibles on Etsy
- Trademarks, Copyrights, Patents, Oh My!
- …all other legal info in the Seller Handbook.
- Etsy Success Newsletter a bi-weekly newsletter with tips for your shop
- Etsy Success Team a Team forum geared towards making your shop a success
- Seller Apps tools made by outside developers to help you manage your shop
- Etsy Teams
- Etsy Forums
- Critique Teams forums for getting advice about your shop
- Etsy Help searchable help section
- Online Labs live workshops and videos of past workshops
- Etsy’s Facebook page
- Etsy’s Twitter page
Discuss: 255 comments
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Wall Coding
Sharing a computer is an experience.
In a world filled with cubicles and monitors it's amazing how many times someone has to stare over someone else's shoulder.
And the moment 3 people need to get together and look over some code, suddenly we're back to printouts and meeting rooms.
There simply is no productive way to pack 3 people in a cube looking at a monitor.
And once you start doing agile development and pair programming you really recognise the benefit of a big monitor. And if you're like most companies, you have the largest monitor available, a big blank wall and a screen projector. It's just that most companies don't let the programmers use such a valuable item. People that can be trusted to maintain the software that keeps the company in business somehow can't be trusted with a simple peice of hardware. High salary programmers working on a million dollar system and the tool they need is locked away in a storage room somewhere. Penny smart, pound foolish. 
Once your company gets past that, getting a bunch of people together
for a spike or to do a large code review or to just map something out
and giving them a laptop and screen projector to do the work on is a
great way of cutting development time down.
People can come and go as they need.
They're looking at the real product, not a printout.
Actual changes are taking place instead of directions being scribbled
in a margin in the hopes that changes are done properly later.
And when the meeting is over, everyone knows where the product is act.
The action items aren't just noted, they're completed.
And that's a productive meeting. Comprehensive Overview of Top 14 Content Management Systems
Update: added the Distinguished clients for DotNetNuke.
These days many websites (in fact, millions) are implemented by the use of popular open source content management systems (CMS). I would say, for everything you would imagine your site doing, there is one or another CMS which can do that. Thus, the reason for choosing a particular one depends on the tasks you want to accomplish. For blogs there is a common sense of using WordPress blog management system, for large scale websites Drupal CMS is perceived to be a better fit, while Joomla CMS is easier to learn for newbies. .NET developers prefer alternative DonNetNuke or umbraco CMS. Besides these, CMS Made Simple and Liferay are amongst the most popular content management systems based on the number of the number of downloads. Elgg and MODx are amongst the rising stars. I will not tell you what a CMS is. If you want to learn, see the CMS Wikipedia page. In this blog I will give a comprehensive overview of top 14 content management systems based on the number of weekly downloads, installations, and brand familiarity. The full statistical data can be found in the 2010 OPEN SOURCE CMS MARKET SHARE REPORT by water&stone (2010). The report is distributed under the Creative Commons Attribution-Noncommercial License (3.0). Today we will cover Drupal, Joomla, MODx, WordPress, DotNetNuke, umbraco, Liferay, TYPO3, CMS Made Simple, MOVABLE TYPE, Plone, eZ Publish, concrete5, and Alfresco content management systems. You might already be familiar with some of these, while some can be new to you. I bet you will be surprised to learn that some unknown for you systems suit your requirements much better than those you have got to use so far (my personal experience). So, let's learn about each of them, and do not forget to leave your comments below on what other CMS should have been included in this list and why. Note: the order of the CMS does not represent its quality, performance, or superiority over the other. They are numbered to give a better perception to readers. The users feedback and opinions are retrieved from Stack Overflow, thus can be subjective as they are based on personal views and preferences. # 1: Drupal 1% of all websites on the Internet are based on this platform. An estimated 7.2 million sites were powered by Drupal as of July 2010. Drupal started out in 2001. In one year from May 2007 to April 2008, Drupal was downloaded from their official site more than 1.4 million times, an increase of approximately 125% from the previous year. Weekly downloads: 33,671 (ranked #3 after Joomla and before DotNetNuke). Installations: 575 according to the survey (#3 after WordPres and before DotNetNuke), but 1.4% (#3 after Joomla and before Typo3) of Alexa Top 1 million sites. Brand Familiarity: Drupal is known to be the #3 most familiar content management system. Major Features:
# 2: Joomla Official site: http://www.joomla.org/ Joomla is the result of a fork of Mambo CMS on August 17, 2005. Within its first year of release, Joomla had been downloaded 2.5 million times. Weekly downloads: 113,836 (ranked #2 after WordPress and before Drupal). Installations: 1,297 according to the survey (#1 before WordPress), but 2.5% (#2 after WordPress and before Drupal) of Alexa Top 1 million sites. Brand Familiarity: Joomla is known to be the #1 most familiar content management system. Major Features:
#3: modx Official site: http://www.modxcms.com/ modx is not just an open source CMS but also a web application framework. Raymond Irving and Ryan Thrash began the MODx CMS project in 2004 as a fork of Etomite. In 2008 MODx users created a new logo and branding for the project. Now MODx allows for full segregation of content (plain HTML), appearance and behavior (standards compliant CSS and JavaScript) and logic (PHP, snippets). Weekly downloads: 4,500 (ranked #11 after umbraco and before Tiki). Installations: 58 according to the survey (#12 after eZ Publish and before umbraco), has less than 0.1% among the Alexa Top 1 million sites. Brand Familiarity: #14 (before Liferay and after eZ Publish). Major Features:
#4: WordPress WordPress was first released on May 27, 2003, by Matt Mullenweg as a fork of b2/cafelog. As of August 2010, version 3.0 had been downloaded over 12.5 million times. Nowadays, known as the #1 CMS for blogging. Weekly downloads: 983,625 (ranked #1 before Joomla). Installations: 1,012 according to the survey (#2 after Joomla and before Drupal), but 12.9% of the Alexa Top 1 million sites (#1 before Joomla). Brand Familiarity: #2 (after Joomla and before Drupal). Major Features:
Distinguished Clients:
#5: DotNetNuke DotNetNuke is an open source platform for building web sites based on Microsoft .NET technology. It is written in VB.NET and distributed under both a Community Edition BSD-style license and a commercial proprietary license. The Community Edition is a popular web content management (WCM) system and application development framework for ASP.NET, with over 6 million downloads and 600,000 production web sites as of October 2010. More than 8,000 DotNetNuke apps are available for purchase on Snowcovered.com. DotNetNuke.com has over 800,000 registered members as of October 2010. Weekly downloads: 13,000 (ranked #4 after Drupal and before CMS Made Simple). Installations: 402 according to the survey (#4 after Drupal and before Liferay), but 0.2% of the Alexa Top 1 million sites (#4 after Typo3 and before MOVABLE TYPE). Brand Familiarity: #4 (after Drupal and before Typo3). Major Features:
#6: Umbraco Umbraco is also an open source content management system. It was developed by Niels Hartvig in 2000 and released as open source software in 2004. It is written in C# and can be deployed on Microsoft based infrastructure. In 2010, with about 1,000 downloads a day, Umbraco was in the Top 5 most popular downloads via the Microsoft Web Platform Installer, two places below its main rival DotNetNuke. Weekly downloads: 5,420 (ranked #10 after Alfresco and before MODx). Installations: 57 according to the survey (#13 after MODx and before e107), but less than 0.1% of the Alexa Top 1 million sites. Brand Familiarity: #16 (after Liferay and before e107). Major Features:
#7: Liferay Liferay Portal is a free and open source enterprise portal written in Java and distributed under the GNU Lesser General Public License. It allows users to set up features common to websites. It is fundamentally constructed of functional units called portlets. Liferay is sometimes described as a content management framework or a web application framework. It comes with certain portlets preinstalled. These comprise the core functionality of the portal system. Weekly downloads: 9,435 (ranked #6 after CMS Made Simple and before TYPO3). Installations: 154 according to the survey (#5 after DotNetNuke and before TYPO3), but less than 0.1% of the Alexa Top 1 million sites. Brand Familiarity: #15 (after MODx and before Umbraco). Major Features/ Portlets:
#8: Typo3 TYPO3 is a free and open source CMS released under the GNU General Public License oriented to small to mid size enterprise-class users. TemplaVoila is an alternative template engine extension for TYPO3. A graphical mapping tool for creating templates is included, an alternative page module, the ability to create flexible content elements and an API for developers. New content element types can be created without programming. TemplaVoila facilitates more flexibility for maintaining web pages than TYPO3's standard templating, while making it possible to enforce a strict corporate design and allowing editors to work with content more intuitively. Weekly downloads: 7,461 (ranked #7 after Liferay and before eZ Publish). Installations: 122 according to the survey (#6 after Liferay and before Tiki), 0.6% of the Alexa Top 1 million sites (#4 after Drupal and before DotNetNuke). Brand Familiarity: #5 (after DotNetNuke and before OpenCMS). Major Features:
#9: CMS Made Simple CMS Made Simple is an open source cms built using PHP with support for MySQL and PostgreSQL. The template system is driven using the Smarty Template Engine. Weekly downloads: 9,948 (ranked #5 after DotNetNuke and before Liferay). Installations: 72 according to the survey (#7 after Tiki and before Alfresco), 0.1% of the Alexa Top 1 million sites (#8 after Xoops and before eZ Publish). Brand Familiarity: #12 (after Xoop and before Ez Publish). Major Features:
#10: Movable Type Movable Type is a weblog publishing system, similar to WordPress, developed by the Six Apart company in Perl programming language. At various times, this company maintained three other publishing systems - TypePad, Vox, and LiveJournal. Movable Type was publicly announced on September 3, 2001. Version 1.0 was publicly released on October 8, 2001, thus it is a blogging system older than WordPress. On 12 December 2007, Movable Type was relicensed as free software under the GNU General Public License. Based on the list of its customers, Movable Type is quite credible CMS. Weekly downloads: unavailable. Installations: 30 according to the survey (#17 after Silverstripe and before OpenCMS), 0.1% of the Alexa Top 1 million sites (#6 after DotNetNuke and before Xoops). Brand Familiarity: #8 (after Plone and before Alfresco). Major Features:
#11: Plone Plone, a free and open source CMS, started in 1999 by Alexander Limi, Alan Runyan, and Vidar Andersen. It was made as a usability layer on top of the Zope content management framework, thus Plone is written in Python. The first version was released in 2001. In 2004, Plone 2.0 was released. This release brought more customizable features to Plone, and enhanced the add-on functions. In 2007, Plone 3 was released. This new release brought inline editing, an upgraded visual editor, and strengthened security, among many other enhancements. Recently in 2010, Plone 4 was released with major improvements in performance. Weekly downloads: unavailabe. Installations: 34 according to the survey (#15 after e107 and before Silverstripe), 0.1% of the Alexa Top 1 million sites (#10 after eZ Publish). Brand Familiarity: #7 (after OpenCMS and before Movable Type). Major Features:
#12: eZ Publish eZ Publish is an open source enterprise CMS developed by the Norwegian company eZ Systems in 1999 using PHP programming language. eZ Publish is freely available under the GPL licence, as well as under proprietary licenses that include commercial support. eZ Publish supports the development of customized web applications. Typical applications range from a personal homepage to a multilingual corporate website, which include role-based multi-user access, e-commerce functions and online communities. Weekly downloads: 7,031 (ranked #8 after TYPO3 and before Alfresco). Installations: 60 according to the survey (#11 after Concrete5 and before MODx), 0.1% of the Alexa Top 1 million sites (#9 after CMS Made Simple and before Plone). Brand Familiarity: #13 (after CMS Made Simple and before MODx). Major Features:
#13: Concrete 5 Concrete5 is an open source CMS started in 2003 as a rapid-design approach to building the now-defunct LewisAndClark200.org, the official site for the Ad Council's National Council for the Lewis & Clark Bicentennial. Concrete5 is developed in PHP and is distributed under MIT software license. Weekly downloads: unavailable. Installations: 62 according to the survey (#10 after Alfresco and before eZ Publish), has less than 0.1% of the Alexa Top 1 million sites. Brand Familiarity: #20 (after TextPattern). Major Features:
#14: Alfresco Alfresco is an open source enterprise content management system for Microsoft Windows and Unix-like operating systems. Alfresco includes a content repository, an out-of-the-box web portal framework for managing and using standard portal content, a CIFS interface that provides file system compatibility on Microsoft Windows and Unix-like operating systems, a web content management system capable of virtualizing web apps and static sites via Apache Tomcat, Lucene indexing, and jBPM workflow. The Alfresco system is developed using Java technology. John Newton (co-founder of Documentum) and John Powell (a former COO of Business Objects) founded Alfresco Software, Inc. in 2005. Weekly downloads: 7,000 (ranked #9 after Ez Publish and before Umbraco). Installations: 70 according to the survey (#9 after CMS Made Simple and before Concrete5) Alexa ranking is not available. Brand Familiarity: #9 (after Movable Type and before Tiki). Major Features:
See alsoBesides, the official home pages, you can refer to Wikipedia for general information on these content management systems. Also Stack Overflow provides very informative users feedbacks on each of these CMS.
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8 comments
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Neither of the .NET CMS (DotNetNuke and Umbraco) has any distinguished clients?
Reply
last year
Added
the DotNetNuke clients, no clients page is available for Umbraco. If
you find, please let me know the source and I will add them.
For the rest CMS, too, if you know more credible "distinguished" clients, would be nice to update the list.
Reply
last year
Please also create this in a comparable table format and it would be much easier to digest!!!!
Reply
10 months ago
Reply
9 months ago
MODX (Which is how it's spelled now) also supports Microsoft SQL databases.
The British National Portrait Gallery is also a distinguished client: http://www.npg.org.uk/.
Reply
9 months ago
Hi
This is an extremely informative listing of the top 14 content
management systems, and I'm thankful I came across your site during my
research. I'm learning more about CMS, and I know I'll definitely use
your post as a major reference. Thanks again!
Reply
8 months ago
Awesome
article... I use and love TYPO3. The upcoming version is a complete
rewrite, and already there are powerful alternatives to TemplaVoila and
most of the Typoscript you used to have to write: extbase & fluid +
FED.
Also, one thing that most reviewers miss (its sort of buried) is the
powerful record form display tool called the TCA.
The learning curve is not near as steep as it once was, and anyone with
any coding experience, in my experience, will rate TYPO3 #1 every time.
TYPO3 has always been a powerful framework with a full pre-configured
CMS shell. Drupal rivals it in scope, and maybe Plone in concept... but
once FLOW3 is finished and TYPO3 is fully ported, there won't be
anything like it.
If you need horse power, have a bigger project, or a lot of custom
requirements, remember to take a look at TYPO3.
Other "distinguished clients": Lindt, Lufthansa, Cisco WebEx, Omega
(watches) → http://www.t3blog.com/
Reply
8 months ago
Any toughts about mojoPortal cms. I am thinking about him and umbraco
Reply
8 months ago
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